mcm at ces

I spend my days imagining and critiquing brand experiences so I am going to pass on the in-depth assessment here, but I do want to point out an interesting take on “home” from Griffin at this year’s CES. The overall booth experience appears pretty weak and cluttered however, mad bonus points for the mid-century modern treatment.

The post and beam system should have been fairly simple (and cost-effective) to produce and design. Nice to see something beyond ubiquitous, curved walls and tension fabric jungle gyms.